Marketing and Communications Tools
Marketing and communications are areas that Alphas are always looking to improve. To help, we've compiled a set of tools your Alpha can use to improve your marketing and communications.
Before beginning on any communications or marketing materials, acquaint yourself with Chi Psi's branding and style standards. These help Chi Psi maintain a consistent look and voice throughout all materials and strengthen our brand as a whole.
Click here for Chi Psi's Brand Standards. This document includes Chi Psi's official colors, fonts and images.
Click here for Chi Psi's Style Guide. This document guides Brothers on proper usage of several common Chi Psi words, phrases and acronyms. Here you will also find a guide to writing Brother names in communications.
Need a new website? Check out our website toolkit with instructions on how to create a website and high-quality logos, backgrounds, and images you can use.
Want to improve your alumni and parent communications? Below you'll find Microsoft Word templates for alumni and parent newsletters as well as formal event invitations (always a must for events including parents and alumni!). If you'd like help using these or creating templates in other software, please contact Jeremy Dorn at firstname.lastname@example.org.
Need some general communications resources? Below you'll find editable templates for letterhead, business cards, name tags, and more. These will give your Alpha a more professional look when communicating with fellow student organizations, campus faculty and staff, and those in the community.
Want to attract more recruits? Below you'll find a number of promotional templates (flyers, informational postcards, etc.) that you can edit and distribute to potential recruits. You can also order a number of awesome promotional materials (t-shirts, buttons, bags, banners, etc.) for your Alpha in bulk here.