When Oliver Rowe, Sigma ’25, was Chi Psi’s #7 (National President from 1977-85), thousands of undergraduates met Brother Rowe at one of five regional conferences held across the country every year. Oliver would use each occasion for a major speech about the "Program for Excellence.” Anyone who attended can remember that the speeches might last for two hours or more, but undergrads were always polite and stayed for the whole event. During Chi Psi’s Self-Evaluation Project two years ago, undergraduates expressed overwhelming desire for more interaction with other Alphas and a greater "national experience,” so the Fraternity and Educational Trust partnered to coordinate educational and social programming at four leadership conferences last year and expanded it to five this year. This year’s hosts were Beta Delta at Lehigh, Omicron Delta at Washington and Lee, Alpha Delta at Georgia, Zeta Delta at Illinois, and Theta Delta at Washington. Oliver and Marie Rowe made a substantial gift several years ago to the Trust for undergraduate programming. Now that the regional conferences are fully implemented again, it seems only fitting that they be named in honor of Oliver and Marie. Four of this year’s five conferences focused on Chi Psi values, their congruence with our daily lives, and the role they play in recruitment, pledging, and initiation. Conference delegates worked with each other to develop the details of forthcoming resources to supplement the Chi Psi Story and the Program for Pledge Education. At the Southeast Regional Conference, delegates worked with Phired Up Productions on the development and implementation of values-based dynamic recruitment techniques. Phired Up will continue this training for all recruitment delegates to the 167th Annual Convention. Conference attendance has grown with almost every event, and the final conference of the year on the West Coast drew more than 60 undergraduates from the three most western Alphas. The Chi Psi Educational Trust is excited to continue its sponsorship of the Rowe Regional Leadership Conferences.